The Starbucks Evolution

By Sami

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Do you know how many people go to Starbucks every day? A little more than 5 million. Even though they have so many customers they are responding to competition from Panera and Dunkin' Donuts, and Starbucks used the unicorn frappuccino idea to draw in customers. Starbucks is making every move to deal with the competition and to pull in business.

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Panera is trying to take Starbucks’ customers. According to Anna Dale, “Starbucks is still in the consumer mind a very coffee-led concept.” Panera offers a bigger menu for the customers. Starbucks Chief Executive Officer Kevin Johnson is “betting big on food.” He made a big deal in the news the other day about Starbucks food. Starbucks has added fancier menu items, including sous vide egg bites, for there is a better selection of food. This is so they will get more customers. Starbucks is responding to Panera by changing their strategy.

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Dunkin' Donuts is also trying to take Starbucks customers. The first day of spring Dunkin' Donuts gave out free ice coffee. Starbucks chief executive made a big deal on food the other day. Despite building an identity as a coffee seller, food is still an important element of Dunkin' Donuts' offering. Starbucks brands itself primarily as a beverage provider that offers a more typical coffee house dining experience.  Starbucks is getting  hard competition from both places.

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Starbucks began selling “unicorn Frappuccinos” as a way to pull in customers. They got they idea from Adeline Wauge after she made a video talking about her unicorn idea. Starbucks did this because they saw how many people were watching her video and loved it. Starbucks spokeswoman said there was no one we could interview about how they make a unicorn Frappuccino.

That’s because they did not want others to take their idea about the unicorn food. Starbucks is having a hard time with all of the competition  that they are getting, and because of that they're trying new things.

Starbucks is making every move to deal with the competition and to pull in business. Even though they have so many customers they are responding to competition from Panera and Dunkin' Donuts,and Starbucks used the unicorn idea to draw in customers. We will have to what and see if all the things that starbucks have done helps them succeed.