Since the beginning of time (or so I can claim for the argument of this post) the wide world of toys has had pretty limited options for girls. While little boys could choose between action figures, speedy vehicles, and all sorts of buildable creations, their female counterparts had lots and lots of dolls. So while those boys were engaged in active creation, girls were pretty limited to imaginative play. And over time that cognitive divide has pretty far-reaching implications - just look at the gender split in the field of STEM professions (though it has recently been discovered that girls are outperforming their male counterparts in class)! That is why we are so excited about Goldie Blox, a new toy created specifically to inspire girls to take an interest in engineering.